NBCUniversal took home the gold medal in Nielsen’s Media Distributor Gauge for the month of August after the Paris 2024 Olympics boosted the media giant’s share of TV usage by 3.9 points to 13.4% — a personal-best and new record since calculations began back in November.
The company saw double-digit growth across entities that televised coverage of the Summer Games, with viewership on USA Network jumping 47%, Peacock rising 39% and NBC broadcast affiliates climbing 62%. Also boosting NBCU during the month was MSNBC’s coverage of the four-day Democratic National Convention, which lifted network viewership by 43% month-over-month.
“Few measurement intervals are likely to rival the impact the Paris Olympics had on TV consumption throughout July and August,” Nielsen shared Tuesday.