The Paris 2024 Olympics took home the gold in Nielsen’s Gauge report for the month of August, which saw the Summer Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%.
The global sporting event also benefitted Peacock with a total viewership share increase of 39% month-over-month and nearly double the amount of viewers ages 35-49. The streamer finished the month with a total 2.1% share of TV viewing for the month — a platform-best and up from 1.5% in the previous month, making it the third service this year to record a 0.5