2024 MTV VMAs Draws 4.1 Million Viewers, Up 8% From Last Year

Ratings

Taylor Swift dominated the awards shows with seven moon men, including artist of the year and video of the year

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Taylor Swift accepts the Video of the Year award (Presented by Burger King) for "Fortnight" during the 2024 MTV Video Music Awards at UBS Arena on September 11, 2024 in Elmont, New York. (Mike Coppola/Getty Images for MTV)

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The 2024 MTV VMAs grew their audience by 8% from last year’s show.

The NYC-based event, which featured performers including Sabrina Carpenter and Chappell Roan, drew 4.09 million viewers for its pre-show and ceremony across MTV, BET, BET Her, CMT, CC, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TV Land and VH1, according to Nielsen figures.

That’s up 8% from last year, which saw a total viewership of 3.78 million, with 865,000 viewers watching the show on MTV, leading the 2024 show to score its biggest audience in four years.

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Loree Seitz

Loree joined TheWrap as a reporter in 2022 after interning at the publication during the summer of 2021. Loree has covered entertainment, film and television for TheWrap and has reported on the media industry and the cable news beat. She has also written for MovieMaker Magazine, where she interned in 2020.

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