YouTube has pulled ahead of the Walt Disney Company to claim the top spot in Nielsen’s Media Distributor Gauge for July.
Time spent watching YouTube was up 7% compared to June, resulting in a record total share of 10.4% of TV usage. The increase was driven largely by seasonality and school-aged viewers (P2-17) who accounted for nearly 30% of YouTube viewership for July, and 13% of TV viewership overall — the largest usage total for that age demographic since July 2023.
In comparison, the House of Mouse’s share slipped to 9.9%, a 0.9 decline from June. However, year-to-date totals show that Disney leads all media distributors with 11% of TV viewing through seven months, followed by YouTube at 9.6%