Consider the source. Colleen Hoover’s “It Ends with Us” is a bestselling love-and-trauma women’s fiction title built on a massive fan base. With the movie adaptation opening Friday, it’s back at #1 on the Amazon Charts after 118 weeks on the list. It has 335, 654 ratings and counting. For context, Booker Prize Longlist title Percival Everett’s “James,” considered one of the best books of 2024, has 13,105 ratings. The difference is 25 to 1.
Before this mother of all beach reads even hits the screen there is massive want-to-see for female audiences, urged on by the power of BookTok where the author is known as CoHo and her followers are her cohort.