Two very different films are giving the August box office a rush of new energy, as Sony/Wayfarer’s “It Ends With Us” has earned a superb $50 million opening weekend while Marvel Studios’ “Deadpool & Wolverine” stays No. 1 with $54 million to become the second R-rated film to gross $1 billion worldwide.
“It Ends With Us,” which carries a $25 million budget before marketing, has become the latest of a long line of mid-budget films targeted at women that is finding box office success.
Based on Colleen Hoover’s best-selling novel and starring Blake Lively and director Justin Baldoni, the film has won over the author’s fans with a 94% Rotten Tomatoes audience score, an A- CinemaScore and a 4 ½ star PostTrak rating.