Sony/Wayfarer’s “It Ends With Us” is providing exactly the kind of secondary support movie theaters are hoping for, as it has earned $7 million at the Thursday box office largely from fans of Colleen Hoover’s romantic drama novel.
Starring Blake Lively alongside director Justin Baldoni, “It Ends With Us” is as female-driven as expected, with Comscore/Screen Engine’s PostTrak reporting that 82% of the Thursday night audience were women. Hoover’s fans were not disappointed, as the film received a score of 4.5/5 from audiences.
Sporting a $25 million budget co-financed by Sony and Wayfarer, “It Ends With Us” will be an easy theatrical hit as it is set for a $40 million-plus opening weekend, a fine addition to the continued holdover grosses from the Marvel megahit “Deadpool & Wolverine” and Universal’s PG-13 blockbuster alternative “Twisters.”