10-4: Crew Appreciation Day Kicks Off Inaugural Year With Wrapbook

Crew Appreciation Day is here — fittingly, on Oct. 4 and inspired by the “10-4” CB radio code meaning “message received” or “OK.”

Wrapbook, the prominent production payroll company behind the holiday, created the annual day of recognition for film and TV crew members earlier this year, filing with the official National Day Archives and rolling out a social media campaign encouraging industry employers and on-set colleagues to share some love for the crew.

“Crew Appreciation Day is our way of celebrating crew’s essential contributions both on and off set,” Wrapbook CEO and co-founder Ali Javid said. “Improving the crew experience has always been a focus for Wrapbook.