CANNES — It was described as a port, but resembled a Saudi palace. And once you walked inside, it was like an adventure from “Alice in Wonderland.”
Welcome to the sprawling Amazon pavilion at The 2024 Cannes Lions, as the five-day advertising and creativity festival wraps Friday night.
Gifted seashell bracelets to promote the Prime Video show “The Summer I Turned Pretty.” Quiz-style entertainment on stage from hostesses in vintage frocks. An “Amazon Live” broadcast with young presenters filming center stage. Tablets to order products. Cafes. Cakes. And, at one point, Gwyneth Paltrow for a panel. Amazon had it all.
Not only did they steal the show when it came to statement-making digs, but the company let the ad world know at its biggest annual festival that it is a serious partner. Prime