CANNES – As soon as the doors opened on Wednesday, a swarm of Cannes Lions’ delegates rushed into the Lumiere Theater to hear the most anticipated guest speaker of the week, Elon Musk, as the X CEO waxed poetic on AI, said X is better than newspapers and explained why he told advertisers to “go f–k yourself” last fall.
The “Exploring the New Frontiers of Innovation” session moderator Mark Read began by asking Musk — the Tesla, SpaceX, and Neuralink CEO and X Chief Technology Officer — why he told off advertisers in November.
“It wasn’t to the advertising world as a whole.