Paramount+ unveiled robust plans Tuesday for three of its most highly profitable franchises, setting the table for a series of films derived from “SpongeBob SquarePants,” “Teenage Mutant Ninja Turtles” and “Transformers.”
“As we’ve known with Nickelodeon’s long-standing success, the kids and family audience is incredibly loyal, and we see that on Paramount+ as well, with kids and family ranking as one of the strongest genres on the service in terms of both engagement and subscriber acquisition,” Brian Robbins, Paramount+ chief content officer for movies and kids & family, said in a statement as part of the streamer’s investors day presentation. “So as they stay for our shows and look for even more of them, we’re doubling down on giving them what they want by expanding the universes of the characters they love the best.”