SAG-AFTRA Reaches Deal on AI Protections With Digital Replica Company Ethovox

The company, owned and run by voice actors, will guarantee consent and compensation for union members with whom it works

SAG-AFTRA logo

As part of its efforts to build industry standards around artificial intelligence protections for actors, SAG-AFTRA announced a deal with AI company Ethovox on Monday as it creates a “foundational voice model” that serves as the basis for digital replicas.

As part of the contract with Ethovox, which was founded by video game voice actor Cissy Jones, SAG-AFTRA members who lend their voices to the development of the model will receive both session fees and ongoing revenue sharing for the life of the foundational model.

In addition, no single actor will have their voice recognizably replicated by the model, as it requires volumes of voice samples to build a foundation.

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