Amazon is betting on the creator economy with a new investment in Spotter, a firm whose partners include MrBeast, Deestroying, The Try Guys, Dude Perfect and Nastya.
The partnership with the tech giant will give Spotter’s clients access to new IP and monetization opportunities, ranging from content development to retail and more. It will also allow them to extend their content and creativity through new channels, such as Amazon MGM Studios, Prime Video, Twitch and Amazon Live.
Financial terms of Amazon’s investment were not disclosed.
According to Nielsen, creators accounted for more than 1 billion hours of YouTube content streamed globally on connected TVs each day as of February.
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