Has the Washington Post’s decision to not endorse Kamala Harris unlocked a new audience for the paper? It’s a real possibility, after the Washington Post’s app experienced healthy download and usage growth this past weekend, according to new data shared by Sensor Tower on Tuesday.
The key figures to know: The Washington Post’s app downloads in the U.S. increased 12% week-over-week when comparing this past Saturday and Sunday to the previous weekend, per Sensor Tower, a market intelligence firm that specializes in mobile app data.
At the same time, WaPo’s daily active users in the U.S. increased 10% last weekend compared to the weekend before.
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