After an uncharacteristically uneven year at the box office, Disney came to CinemaCon 2024 with a clear strategy in mind for its presentation: just let the cameras roll.
Extended sneak peeks defined Thursday afternoon’s presentation, with 75 minutes of sneak peek footage from films across the studio’s slate, highlighted by a whopping 35 minutes of this summer’s Pixar sequel “Inside Out 2,” along with sneak peeks of films like “Deadpool & Wolverine,” “Captain America: Brave New World,” “Moana 2,” and “Alien: Romulus,” among others.
It’s a double-down on a strategy that Disney has taken in CinemaCon past, largely eschewing the banter between filmmakers and actors to dedicate more presentation time to showing exhibitors more of what’s going to be in their theaters.