At this point, the premiere party has practically become synonymous with the word ‘Hollywood.’ But for the global premiere of HBO’s “Dune: Prophecy,” the company wanted to do something a bit different. Knowing the passion around the Frank Herbert novels and the Denis Villeneuve adaptations, HBO wanted to bring the fans in on the experience.
“I was talking to Sarah Aubrey, who’s the head of Max content, and we were like, ‘What could we do that would really give something to the fans that’s different than what we would do for a normal premiere?’ That was the inception of this,” Jen Weinberg, SVP of Talent Relations, Events & Awards for HBO and Max, told TheWrap.
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