TV Production Should Use Social Media Influencers to Take Big Swings, Says Roku Content Chief

In a TV production climate that saw a 20% plummet in Los Angeles last year and an overall drop-off of 40% since 2022, risky, large-scale prestige projects are no longer the name of the game. But Roku Media content chief David Eilenberg sees a way to keep “risk built into the system”: social media influencers.

Speaking at TheWrap’s annual Grill conference on Tuesday at the DGA Theater Complex, the entertainment executive posited that looking to “that convergence of the digital world with the TV world” and nurturing young talent is “one way to make sure that there’s still enough creative risk” in an industry that’s averse to taking any.